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Setting up an employee training system in the selected company
HRBEK, Stanislav
The thesis deals with the issue of education in Ferospoj s.r.o. The aim of the thesis was to set up a system of employee training in the selected company. Primarily, it was to analyze and provide an overview of the current state of the educational system in the organization. This was followed by suggestions for innovations and recommendations that could contribute to the positive development of the company in the future. These submitted suggestions and measures were based on the experience gained during my long term work in the company, a detailed interview with the director, consultations with a member of the human resources department and the use of the VARK questionnaire.
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Public opinion on the role of a man as a teacher in kindergarten
KOUBA, Jan
The goal of this thesis is to find out what is the public opinion on man as teacher in kindergarten in South Bohemian Region by using a quantitative method. This bachelor thesis is divided into theoretical and practical part. The theoretical part contains the definition of kindergarten, a chapter about what teacher must know to work with kids, statistics of men in kindergarten in the Czech Republic and abroad, a summary of interviews with men who works as kindergarten teachers, thanks to MŠMT, and other researches on similar topics. The practical part includes research and its results, along with graphs.
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Proposal of Customer Satisfaction Measurement Programme
Macháčková, Radka ; Říhová, Lada (referee) ; Šimberová, Iveta (advisor)
This master thesis is focused on the measurement of customer satisfaction and building up the relationship between the company and the customer. The aim of this thesis is to apply gained theoretical data to practical measurement of customer satisfaction in H & M Hennes & Mauritz CZ, s.r.o. The task of the practical side is the proposal of improvement in providing services, according to the result of measurement of the customer satisfaction analysis which was implemented.
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On-line marketing communication
Mitidieri, Anna ; Kaňovská, Lucie (referee) ; Schüller, David (advisor)
The diploma thesis focuses on the on-line marketing communication of the fitness center BeFit in Brno. This center provides international Les Mills programs. The theoretical part contains important concepts that are used as a basis for other parts of the work. The analytical part of the work analyzes the macroenvironment, microenvironment, marketing mix and on-line marketing communication. The diploma thesis also includes marketing research, which consists of a qualitative and quantitative part, which are focused primarily on the website of the fitness center BeFit and the preferences of online communication channels. The last part of the work presents proposals that would help the fitness center BeFit to improve on-line marketing communication.
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Marketing Research
Nakano, Andrea ; Zadražil, Vojtěch (referee) ; Chlebovský, Vít (advisor)
This masters´s thesis deals with the marketing research and customer satisfaction analysis, which have been focused specifically Albert supermarket, located in Masarykově Square in Jihlava. The first part of this work summarizes the theoretical knowledge, such as the processes of marketing research, purchasing behavior and how to measure customer satisfaction. The second part is the practical part of the study, which examines the assessment of information obtained through the research, as well as recommendations. These should enhance the satisfaction levels of the existing and future customers and further improve the competitiveness of this business operation in its market sector.
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Business Plan - Establishment for Processing and Sale of Beef Meat
Uchytil, Jan ; Janíčková, Nikola (referee) ; Heralecký, Tomáš (advisor)
Abstract The master‘s thesis deals with the creating of business plan of the establishment for the processing and sale of beef. The thesis is divided into three main parts. The first part summarizes the theory, which contains the necessary theoretical background within which the analytical and solution proposal part is processed. The second main part is the analytical part, which summarizes the results of the questionnaire survey and strategic analysis. In the last solution proposal part, the business plan itself is created.
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Business Plan - Starting a New Company
Pospíšil, Jakub ; Kovařík, Jaroslav (referee) ; Heralecký, Tomáš (advisor)
The subject of this diploma thesis is the creation of a business plan for the construction of a ski resort using the methods of quantitative research and strategic analysis which will be implemented through a newly established company. These tools are a part of the analytical part of the thesis and at the same time they serve as a basis for the actual solution proposals. The proposal part introduces the business plan itself, which is analyzed primarily through the marketing mix and financial plan, which leads to the final recommendation whether to implement the project or not.
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Analysis of social competencies of primary school teachers
Šuda, Petr ; Veteška, Jaroslav (advisor)
The diploma thesis deals with the analysis of social competences among primary school teachers. The aim of the work is to compare the social competences of a selected group of respondents. The theoretical part is devoted to the topic of social competences in relation to the teaching profession, focusing on the general characteristics of the issue of social competences. Next, the very meaning and role of social competences. In brief, the research method used by us and the general characteristics of the teaching profession and teaching in terms of personality requirements are characterized. The practical part consists of the results of a standardized questionnaire survey using the Social Competence Inventory-ISK test. (Hoskovcová, Vašek, 2017) The aim of the research investigation is to determine, find and compare differences in the self-assessment of the level of social competences achieved by a selected group of respondents. The ISK items fill 17 primary scales, which can be combined into four main secondary scales. The secondary scales subsequently include: social orientation (SO), offensiveness (OF), self-control (SE), reflexivity (RE). Based on the research, conclusions and recommendations are formulated, usable in the practice of andragogy and education management. The research part itself is...
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Rizikové chování u žáků na střední odborné škole
Matoušková, Lucie
Risk behaviour of pupils at high schools is not yet a widely researched topic in literature. The purpose of this bachelor thesis is therefore to identify, describe and interpret the degree of risk behaviour among pupils in high schools. Accordingly, the main research question is whether and to what extent risk behaviour occurs among high school pupils. First, the theoretical part of this study deals with the issue of risk behaviour, its types, the factors that influence it and the prevention. For the research part, a quantitative approach using a questionnaire was chosen. The respondents of the questionnaire were pupils in their first and second year of high school. In total three high schools were involved in the research investigation, namely the high school in Kuřim, the high school in Brno and the high school in Hustopeče.
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Cirkulární ekonomika jako inovativní přístup v nábytkářském odvětví
Pejčochová, Pavlína
The thesis deals with the implementation of circular economy principles in the environment of the Czech Republic with a focus on the furniture industry. The theoretical part focuses on the current situation of the implementation of the circular economy as a response to the deteriorating state of the environment and the emergence of the European Green Deal. It also includes an overview of furniture leasing options in the Czech Republic and selected EU countries. The basis for the practical part was a questionnaire survey. The aim was to find out what the current approach to the circular economy is, how this concept is reflected in consumer purchasing behaviour as well as in the produ-ction and sales strategies of manufacturers. The research results were consulted with the literature. On the basis of these findings, the possibilities for further development in this area were analysed.
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